NotFiftyOne FAQ

Kids clothing

Reach for

  1. 94.8 First Threads Canadian-owned · made in Canada · based in Ontario Children's knit basics (tees, long sleeves, joggers, rompers, dresses) designed and sewn in Canada from Canadian-milled GOTS organic cotton.
  2. 94.0 Blueberri Canadian-owned · made in Canada · based in Ontario Gender-neutral organic cotton baby and kids staples made in small batches in Toronto from locally milled fabric.
  3. 93.6 fairechild Canadian-owned · made in Canada · based in Nova Scotia Waterproof, windproof rain coats, rain pants, and base layers for children made from recycled PET fabric, designed and assembled in Dartmouth, Nova Scotia.
  4. 91.6 Wooly Doodle Canadian-owned · made in Canada · based in Ontario Bamboo clothing for babies, toddlers, kids, and adults, knit, dyed, and sewn at a production house in Toronto, Ontario, sold direct online.
  5. 91.5 Peanut and Bumble Canadian-owned · made in Canada · based in Alberta Brightly printed tops, bottoms, dresses and rompers for babies and kids, with matching adult pieces, sewn in small batches by home-based sewists in the Calgary area.
  6. 90.1 Kid's Stuff [Trucs d'enfants] Canadian-owned · made in Canada · based in Quebec Gender-neutral grow-with-me clothing for ages 0 to 12, designed and sewn in Montreal in small batches by founder Mary-Jo Dorval.
  7. 90.0 Little & Lively Canadian-owned · made in Canada · based in British Columbia Bamboo and cotton everyday clothing for babies, kids, youth and adults, designed and sewn in Abbotsford, BC and sold direct online.
  8. 89.8 Wee Woollies Canadian-owned · made in Canada · based in British Columbia Merino wool sleepers, base layers and accessories for newborns to age 10, sewn in Vancouver from New Zealand ZQ merino by a Victoria family company.
  9. 89.2 Mini Mioche Canadian-owned · made in Canada · based in Ontario Organic cotton basics, sleepwear and hoodies for babies, kids and teens, knit, dyed, cut and sewn in Toronto since 2008.
  10. 89.1 Timininous Canadian-owned · made in Canada · based in Quebec Grow-with-me merino wool thermal clothing and knit accessories for newborns to age 7, made in the Quebec City region since 2022.
  11. 87.5 18 Waits (Hopper Hunter) Canadian-owned · made in Canada · based in Ontario Hopper Hunter is the in-house kids line of Toronto menswear brand 18 Waits: patterned button-ups, knits and shorts sewn in Toronto-area factories.
  12. 80.8 Jax and Lennon Clothing Co. Canadian-owned · made in Canada · based in British Columbia Bamboo and organic cotton leggings, rompers and tees for babies, kids, youth and adults.
  13. 78.1 DaBaby Canada Canadian-owned · made in Canada · based in Ontario Husband-and-wife boutique making printed baby bodysuits, kids' tees and custom toddler varsity jackets in Ontario since 2005, sold on Etsy and at Ottawa's ByWard Market.

Middle shelf

  1. 68.8 Perlimpinpin Canadian-owned · made overseas · based in Quebec Baby and kids snowsuits, outerwear, sleep sacks, layette and bedding, designed in Quebec City since 1986.
  2. 68.7 Nooks Design Canadian-owned · made overseas · based in British Columbia Family-run Kelowna, BC brand making wool and leather footwear, knitwear and accessories for babies and children, with footwear cut and sewn by a Fair Trade-certified partner in Nepal.
  3. 66.4 Aubainerie Canadian-owned · made overseas · based in Quebec Quebec family-fashion chain founded in 1944 in La Tuque by the Croteau family, with about 55 stores run by Quebec merchant-owners and private-label clothing for babies, kids, teens, and adults.
  4. 66.4 Kombi Canadian-owned · made overseas · based in Quebec Montreal maker of winter gloves, mitts, hats, socks and base layers since 1961, family owned by the Pascal family, designed in Montreal and made mostly by partner factories overseas.
  5. 65.9 Nobis Canadian-owned · made overseas · based in Ontario Markham, Ontario luxury outerwear brand founded in 2007, controlled by its Canadian founders, designing parkas and jackets in Canada with Canadian-origin down fill, manufactured overseas, and sold direct online and through Canadian retailers.
  6. 65.4 Loulou Lollipop Canadian-owned · made overseas · based in British Columbia Baby sleepers, pajamas, sleep bags and muslin swaddles in TENCEL lyocell and bamboo-cotton, alongside silicone teethers and feeding gear, designed in Richmond, BC.
  7. 65.4 Mode Choc Canadian-owned · made overseas · based in Quebec Family-owned Lac-Saint-Jean clothing chain, founded in Dolbeau in 1983 and now run from Alma, whose house lines (Vamos, Aby, Caleb, ZC, Active.MC) cover baby, kids, and family basics.
  8. 65.2 Parade Organics Canadian-owned · made overseas · based in British Columbia Vancouver maker of GOTS-certified organic cotton sleepwear, rompers and gowns for babies and kids, designed in Vancouver and sewn in India, with two flagship shops and an outlet in the city.
  9. 65.2 Souris Mini Canadian-owned · made overseas · based in Quebec Quebec City children's clothing brand founded in 1989 by Annie Bellavance, designed in Quebec and sewn in Asia, sold only through its 15 Quebec boutiques and its own online store.
  10. 65.2 Stonz Canadian-owned · made overseas · based in British Columbia Kids' rain suits, snowsuits, booties, boots, mitts and hats from a mom-founded Vancouver brand, selling direct since 2004; manufacturing moved overseas in 2011.
  11. 64.0 Deux par Deux Canadian-owned · made overseas · based in Quebec Baby and children's fashion, snowsuits and swimwear for 3 months to 14 years, designed in Montreal since 1986.
  12. 63.6 Joe Fresh Canadian-owned · made overseas · based in Ontario Loblaw's value apparel brand: basics, kids and baby clothing sold online, in Loblaw grocery banners, Shoppers Drug Mart and a few Joe Fresh stores.
  13. 63.4 Gertex (Snugabye) Canadian-owned · made overseas · based in Ontario Snugabye baby sleepers, rompers, bodysuits and sleep bags, a 1947 brand now owned by Gertex Hosiery Inc., a Toronto design and sourcing company founded in 1958.
  14. 62.7 Hatley Canadian-owned · made overseas · based in Quebec Printed pyjamas, rainwear, swimwear, and outerwear for babies, kids, and women (plus the Little Blue House home and gift line), family-owned in Montreal since 1986.
  15. 62.3 Miles the Label Canadian-owned · made overseas · based in Quebec Kids' sweatshirts, joggers, dresses and outerwear for babies to age 10, designed in Montreal by the family-owned Groupe Lemur.
  16. 61.7 Petit Lem Canadian-owned · made overseas · based in Quebec Montreal sleepwear, playwear and swimwear brand for newborns to juniors, with family-matching pyjamas, owned by the Di Miele family's Groupe Lemur and made by contract factories in China, Cambodia and Vietnam.
  17. 60.4 Jan & Jul Canadian-owned · made overseas · based in British Columbia Kids' rain suits, sun hats, swimwear, mittens and knit shoes for toddlers and kids, designed in Vancouver and manufactured in China since 2008.
  18. 58.8 Nest Designs Canadian-owned · made overseas · based in British Columbia Bamboo and organic cotton sleep bags, sleepwear and basics for babies and kids, designed in Vancouver and made by overseas partners.
  19. 53.4 Canada Goose US-controlled US-owned · made in Canada · based in Ontario Toronto maker of premium down parkas and outerwear, most of it sewn in its own Canadian factories, majority controlled by Bain Capital and listed on the TSX and NYSE, sold direct and through retailers. Bain Capital Investors, LLC of Boston indirectly holds about 55.5% of the combined voting power through multiple voting shares, giving one US private equity firm majority voting control of the company despite the Toronto headquarters and Canadian manufacturing base.
  20. 43.5 Roots US-controlled US-owned · made overseas · based in Ontario Toronto heritage brand selling sweats, activewear, kids' clothing, leather bags and accessories through about 100 Canadian stores and roots.com; listed on the TSX and majority owned by New York private equity firm Searchlight Capital, with a pending sale to Marquee Brands. Funds managed by Searchlight Capital Partners, L.P., a New York private equity firm, hold about 52.4% of the shares and give one US owner majority control; the pending August 2026 sale to Marquee Brands LLC of New York would replace one US controlling owner with another.

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  1. 38.9 Moose Knuckles Foreign-owned · made overseas · based in Quebec Montreal luxury outerwear brand founded in 2009 as Modes Moose Inc., majority owned since 2019 by Paris private equity firm Cathay Capital, with a 30 percent stake bought by Chinese down apparel maker Bosideng in 2024 when the co-founders exited as shareholders. Final-stage production splits mostly between China and Vietnam with smaller shares in Peru, Canada, and Portugal, and the brand sells direct plus through Canadian retailers such as Sporting Life and Holt Renfrew.
  2. 31.5 Mackage US-controlled US-owned · made overseas · based in Quebec Montreal luxury outerwear brand founded in 1999, majority owned since about 2017 by New York-based private equity firm Lee Equity Partners, with manufacturing spread across Asia and Europe and sales direct online, from its own stores, and through Canadian and US retailers. Majority/controlling stake held since a recapitalization that closed February 3, 2017, by New York-based Lee Equity Partners through its InterLuxe Holdings Group.