Gertex (Snugabye)
Canadian-owned · made overseas · based in Ontario
Snugabye baby sleepers, rompers, bodysuits and sleep bags, a 1947 brand now owned by Gertex Hosiery Inc., a Toronto design and sourcing company founded in 1958.
Toronto, ON CA · bygertex.com
Snugabye is a baby clothing brand owned since 2024 by Gertex Hosiery Inc., a privately held Toronto company that designs and sources hosiery, sleepwear and licensed apparel for retailers. Gertex runs its head office and shipping from Toronto but describes global production and sourcing teams with offices in China, and no product page names a country of manufacture.
Factors
Ownership
100.0 reportedCA 100%
The Canadian Trademarks Database records the SNUGABYE mark as owned by Gertex Hosiery Inc. of 71 Kincort Street, Toronto, transferred from Snugabye Inc. on June 24, 2024. Gertex describes itself as a Canadian company founded in 1958 and its terms of service name Gertex Hosiery Inc. at 9 Densley Ave; the company is privately held and no parent or acquirer turned up in search. Gertex Hosiery Inc. is not a federal corporation (Corporations Canada returns nothing for its business number 876091620), so it is presumably an Ontario corporation, and the Ontario Business Registry and its shareholder details could not be checked.
- Canadian Trademarks Details: SNUGABYE — 0385967 — Canadian Trademarks Database · registry record “GERTEX HOSIERY INC., 71 Kincort Street, Toronto, ONTARIO M6M3E2”
- Terms of service · the vendor's own site “9 Densley Ave.”
- About Us — Gertex Hosiery & Accessories · the vendor's own site “Founded in 1958, Gertex is a Canadian design and product development company specializing in fashion, lifestyle, home, bath and beauty care.”
- Search for a Federal Corporation - Online Filing Centre - Corporations Canada · registry record “Business number (BN): 876091620 0 results were found, 0 returned.”
Manufacturing
28.0 inferredCA 10% · other 90%
No Gertex or Snugabye page names a country of manufacture, and the sleeper product pages state only the fabric. Gertex describes integrated global production and sourcing teams, overseas quality control departments and an office in China, which points to Asian factories for the sewn baby garments; the small Canadian share reflects the in-house printing and custom production it says it runs in Toronto. The split is an estimate.
- About Us — Gertex Hosiery & Accessories · the vendor's own site “With offices in Toronto, New York and China, our international capabilities provide a competitive advantage and around-the-clock service.”
- Gertex Canada | Apparel, Accessories & Promotional Products · the vendor's own site “Equipped with in-house printing technology and an experienced production team, we oversee every stage of the process to ensure quality, consistency, and efficiency.”
- Black & White Convert-A-Foot Sleeper · the vendor's own site “It's made with 100% cotton, making it both comfy and breathable.”
People
79.0 reportedCA 80% · other 10% · US 10%
Head office, design, in-house production and order fulfilment are in Toronto, and the company says orders ship from its Toronto head office. It also lists offices in New York and China, so a small share of staff is placed there; headcounts are not published and the split is an estimate.
- Gertex - Retail Shop · the vendor's own site “Orders ship from our Toronto, Ontario head office”
- About Us — Gertex Hosiery & Accessories · the vendor's own site “With offices in Toronto, New York and China, our international capabilities provide a competitive advantage and around-the-clock service.”
Inputs
28.0 inferredCA 10% · other 90%
The garments are cotton and organic cotton knits, and Canada grows no cotton, so the fabric follows the overseas sourcing Gertex describes. The Canadian share covers Toronto design and the domestic printing inputs; the storefront runs on Shopify, a Canadian platform. The split is an estimate.
- Black & White Convert-A-Foot Sleeper · the vendor's own site “It's made with 100% cotton, making it both comfy and breathable.”
- About Us — Gertex Hosiery & Accessories · the vendor's own site “Our integrated global production and sourcing teams allow us to explore unlimited opportunities.”
Where to buy
- Direct · bygertex.com 63.4
- Amazon.ca · Amazon.ca 47.6
Found via
- madeinca.ca 2026-09-13