Wee Woollies
Canadian-owned · made in Canada · based in British Columbia
Merino wool sleepers, base layers and accessories for newborns to age 10, sewn in Vancouver from New Zealand ZQ merino by a Victoria family company.
Victoria, BC CA · www.weewoollies.com
Wee Woollies Children's Apparel Ltd. is a Victoria, BC company founded by Cindy Finley and Filip Hribal that sews merino base layers and sleepwear for children in its own Vancouver factory. The garments are Canadian-made, but the merino itself comes from ZQ certified farms in New Zealand. The founders declined a Dragons' Den investment and say they remain self-financed.
Factors
Ownership
100.0 reportedCA 100%
The terms of service name Wee Woollies Children's Apparel Ltd. at a Victoria, BC address, and OrgBook BC shows it as an active BC company incorporated 2014-11-27, preceded by a sole proprietorship registered in 2008. The Financial Post and the company's own blog say the husband and wife founders, Filip Hribal and Cindy Finley of Victoria, turned down Jim Treliving's Dragons' Den offer and continued self-financing. Corporations Canada returns no federal entity, and BC's registry does not expose shareholders, so the founders' continued sole ownership rests on their own statement and 2016 press.
- Terms of service – Wee Woollies · the vendor's own site “Wee Woollies Children's Apparel Ltd.”
- OrgBook BC registry credentials: WEE WOOLLIES CHILDREN'S APPAREL LTD. (BC1020314) · registry record “entity_status: ACT, entity_type: BC, home_jurisdiction: BC, registration_date: 2014-11-27”
- Why a deal on Dragons' Den proved the wrong fit for Wee Woollies | Financial Post · press “Wee Woollies founders, husband and wife Filip Hribal and Cindy Finley.”
- Financial Post sums up Dragons' Deal · the vendor's own site “we mutually decided that the best way forward would be to continue self-financing rather than give up equity”
Manufacturing
100.0 reportedCA 100%
The FAQ says all garments are crafted in the company's own factory in Vancouver, BC, and the story page says they are proudly fashioned in Vancouver. The Globe and Mail repeats that everything is made in Vancouver. No third party audit of the factory was found.
- FAQ – Wee Woollies · the vendor's own site “All of our garments are carefully crafted in our factory in Vancouver, B.C.”
- Ten Canadian kids' clothing brands to put on your radar - The Globe and Mail · press “Everything is made in Vancouver using a premium New Zealand merino”
People
100.0 reportedCA 100%
The company is run from Victoria, BC, with local pickup in Fairfield and a Linden Avenue address in the terms of service, and its sewing is done in Vancouver. A small single-province business, so all people are placed in Canada; headcount was not published.
- FAQ – Wee Woollies · the vendor's own site “local pickup available in Fairfield, Victoria”
- Terms of service – Wee Woollies · the vendor's own site “806 Linden Ave. Victoria British Columbia CA V8V 4G9”
Inputs
32.0 reportedCA 15% · other 85%
The merino fabric, the dominant input, comes from ZQ certified farms in New Zealand by the company's own account. The Canadian share is an estimate for local sewing supplies and the Canadian Shopify platform behind the store; the company did not say where the fabric is knitted or dyed.
- FAQ – Wee Woollies · the vendor's own site “Our Merino comes from ZQ™ certified farms in New Zealand”
- Our Story – Wee Woollies · the vendor's own site “Proudly fashioned in Vancouver”
Where to buy
Found via
- Globe and Mail (web search) 2026-09-13