Nooks Design
Canadian-owned · made overseas · based in British Columbia
Family-run Kelowna, BC brand making wool and leather footwear, knitwear and accessories for babies and children, with footwear cut and sewn by a Fair Trade-certified partner in Nepal.
Kelowna, BC CA · nooksdesign.ca
Family-owned Kelowna, BC footwear and knitwear brand for children. Design and head office are Canadian but footwear manufacturing has been outsourced since 2017 to a Fair Trade-certified partner in Nepal, and its knitwear is made from New Zealand merino wool.
Factors
Ownership
100.0 reportedCA 100%
Nooks Design Manufacturing Ltd. is registered in British Columbia (BC1063505 on BC OrgBook) and its own privacy policy names that entity as data controller at a Kelowna address. Press describes founders Louis-Philippe Lavoie and Ruthy Penner as owners; a 2016 Dragons' Den investment from Manjit Minhas was structured as a 6% royalty rather than an equity stake, so ownership was reportedly not diluted. Corporations Canada federal search returned no match, consistent with a BC-only registration, and no beneficial-ownership register was checked.
- BC OrgBook search: Nooks Design · registry record “NOOKS DESIGN MANUFACTURING LTD., BC1063505”
- Nooks Design privacy policy · the vendor's own site “we are the data controller of your personal information”
- Nooks get Dragon partner · press “6 per cent royalty instead of equity in the company”
Manufacturing
32.0 reportedCA 15% · other 85%
The vendor's about page states footwear has been cut and sewn since 2017 by a Fair Trade-certified team in Nepal; the Kelowna team designs the line and finishes some pieces there. Where the knitwear and hand-embroidered items added in 2018 are actually sewn is not stated, so the Canada share is an estimate.
- About us - Nooks Design · the vendor's own site “In 2017 to help cut and sew our footwear”
People
100.0 reportedCA 100%
The vendor describes itself as a small Kelowna, BC-based team and names no other office; the Nepal partnership is described as contracted manufacturing rather than Nooks Design's own staff.
- About us - Nooks Design · the vendor's own site “our small Kelowna, BC-based team works tirelessly to create fresh and innovative patterns”
Inputs
27.0 reportedCA 10% · EU 5% · other 80% · US 5%
Product pages state the merino wool cardigans and bonnets are made from 100% pure New Zealand merino wool. Felted wool booties and leather soles trace to the original upcycled-sweater and repurposed-leather concept but current sourcing for those materials is not published, so the split is an estimate weighted toward overseas (mainly New Zealand) wool.
- Shop all - Nooks Design · the vendor's own site “made from 100% pure New Zealand Merino wool”