Aubainerie
Canadian-owned · made overseas · based in Quebec
Quebec family-fashion chain founded in 1944 in La Tuque by the Croteau family, with about 55 stores run by Quebec merchant-owners and private-label clothing for babies, kids, teens, and adults.
Montréal, QC CA · www.aubainerie.com
Aubainerie is a Quebec-owned clothing chain whose head office company is held by the Croteau family and whose stores belong to Quebec merchants, with the design team in Montreal. Its house brands are designed in Quebec but the garments themselves are imported, and the vendor does not say from where.
Factors
Ownership
100.0 reportedCA 100%
A mirror of the Quebec enterprise register lists Aubainerie Inc. (NEQ 1144381010) with Croteau family shareholders and directors, and press describes the chain as a network of Quebec merchant-owners chaired by Jean-Frédéric Pépin, who owns five stores. The Registraire des entreprises itself was not reachable, and the only federal hit at Corporations Canada is the charity Fondation Aubainerie, so the operating company is provincial.
- AUBAINERIE INC. - Entreprises Quebecoise · source “CROTEAU, MARCEL”
- Stratégie | Fini le « porter-jeter » pour Aubainerie | La Presse · press “Jean-Frédéric Pépin, président du conseil d'administration d'Aubainerie, lui-même propriétaire de cinq magasins”
- La chaîne Aubainerie poursuit ses investissements : Réouverture officielle du magasin Aubainerie de Saint-Jean-sur-Richelieu · press
- Search for a Federal Corporation - Corporations Canada · registry record “1 results were found, 1 returned. 1. Fondation Aubainerie”
Manufacturing
24.0 inferredCA 5% · other 95%
The vendor labels its house brands (Tag, Black Mountain, Denim Logic, Surface, Blumind, Time For, Aka) as designed in Quebec and holds the Conçu au Québec mark rather than the Fabriqué au Québec one, and product pages give only composition, never a country of manufacture. No factory or sourcing country was found anywhere, so the split is an estimate for a value apparel retailer whose private labels are imported.
- Aubainerie : Fièrement québécoise, conçue pour vous. · the vendor's own site “Fièrement québécoise, conçue pour vous.”
- Aubainerie products · the vendor's own site “Conçu au Québec”
- Aubainerie - Les Produits du Québec · directory “Détaillant-propriétaire-marques-privées”
People
100.0 reportedCA 100%
Head office and design team are at 3701 rue Jarry Est in Montreal, and the roughly 2,600 store employees are spread across about 55 stores, nearly all in Quebec with one each in Ontario and New Brunswick.
- Aubainerie - Les Produits du Québec · directory “3701 rue Jarry Est, Montréal, Québec, CA, H1Z 2G1”
- Aubainerie - EncycloFashionQC - McCord Museum · source
- La chaîne Aubainerie poursuit ses investissements : Réouverture officielle du magasin Aubainerie de Saint-Jean-sur-Richelieu · press
Inputs
28.0 inferredCA 10% · other 90%
Garments are cotton and polyester sourced with the offshore manufacturing, so fabric follows the factory; the Quebec design work and the Canadian Shopify storefront are the domestic inputs. The split is an estimate since the vendor publishes no material sourcing.
- Aubainerie products · the vendor's own site “100% polyester”
- Aubainerie - Les Produits du Québec · directory “Elle intègre aussi de plus en plus de coton biologique dans ses vêtements pour bébés, enfants et adultes, et utilise du polyester recyclé dans ses jeans féminins.”
Where to buy
Found via
- Les Produits du Québec 2026-09-13
- Les Produits du Quebec 2026-09-13