NotFiftyOne FAQ

Basics, socks, and underwear

Reach for

  1. 97.6 Custom Woolen Mills Canadian-owned · made in Canada · based in Alberta Family-run Alberta woolen mill spinning and knitting Prairie Wool socks, yarn, carded wool, and wool bedding from Western Canadian fleece on antique machinery.
  2. 95.2 Kootenay Sock Company Canadian-owned · made in Canada · based in British Columbia Father-daughter sock brand launched in 2022 that sells RWS merino wool crew, mid-crew, and boot socks knit at the family's Motley Woollens mill in Okotoks, Alberta.
  3. 95.2 Motley Woollens Canadian-owned · made in Canada · based in Alberta Family-owned Okotoks, Alberta sock mill that has knit merino wool socks in Canada for about 20 years, with a merino toque line and custom socks for other labels.
  4. 94.7 Encircled Canadian-owned · made in Canada · based in Ontario Toronto women's travel and lounge clothing brand founded in 2012 by Kristi Soomer; a certified B Corporation whose leggings, pants, and layers are sewn in the Toronto area from Tencel, modal, bamboo, and merino knits.
  5. 94.5 Miik Canadian-owned · made in Canada · based in Ontario Toronto women's clothing brand making bamboo rayon and modal knit basics, leggings, and stretch separates, with fabric knit, dyed, cut, and sewn in the Greater Toronto Area.
  6. 94.0 This Is J Canadian-owned · made in Canada · based in Ontario Bamboo Jammers pyjamas, nighties, caftans, robes, and loungewear for women, men, and kids, hand-illustrated and made in Toronto since 2003.
  7. 93.7 Redwood Classics Apparel Canadian-owned · made in Canada · based in Ontario Heavyweight cotton t-shirts, hoodies, fleece, and sweatpants, the in-stock apparel line of the Toronto garment manufacturer WS & Company Ltd., knit, cut, sewn, dyed, and decorated in Toronto.
  8. 93.4 ANIAN Canadian-owned · made in Canada · based in British Columbia Victoria apparel maker founded in 2013 that sews recycled-wool melton shirts, coats, blankets, and socks in Canada; own stores in Victoria, Vancouver, and Calgary.
  9. 92.5 Local Laundry Canadian-owned · made in Canada · based in Alberta Calgary apparel brand selling hoodies, crewnecks, t-shirts, sweatpants, toques, and socks that are knit, dyed, cut, and sewn in Canada, with a portion of each sale given to Canadian charities.
  10. 92.5 Province of Canada Canadian-owned · made in Canada · based in Ontario Toronto apparel brand selling cotton tees, sweats, knitwear, hats, socks, and totes, all cut and sewn in Canadian factories.
  11. 91.6 Jerico Sportswear Canadian-owned · made in Canada · based in Ontario Family-owned Toronto maker of organic cotton and bamboo t-shirts, henleys, tanks, hoodies, and sweats, knit, dyed, cut, and sewn in Ontario since 1987; sells direct, wholesale, and private label.
  12. 91.5 Free Label Canadian-owned · made in Canada · based in British Columbia Vancouver e-commerce brand founded in 2015 by Jess Sternberg that sells bamboo, lyocell, cotton, and linen basics, leggings, and knits in sizes XS to 5X, cut and sewn in Vancouver and Toronto.
  13. 91.0 Duray Canadian-owned · made in Canada · based in Quebec Princeville, Quebec family sock knitter, legally Tricots Duval & Raymond ltée, making lamb's wool, merino, alpaca, and Canadian wool work and outdoor socks at its own two mills since 1939. Sold direct, through Canadian outdoor and workwear retailers such as Sail and Latulippe, and on Amazon.ca.
  14. 90.7 Gregg Homme Canadian-owned · made in Canada · based in Quebec Montreal men's underwear, swimwear, and fetish wear brand founded in 1987, operated by Lingerie Belimages Inc., which says its products are designed and crafted in Montreal and sold direct and through distributors in over 26 countries.
  15. 90.6 49th Apparel Canadian-owned · made in Canada · based in Ontario Cotton, flannel, and linen nightshirts, pyjama sets, robes, boxer pants, and sleep shorts sewn in a small Sault Ste. Marie studio since 1992.
  16. 90.6 Cool Canuck Canadian-owned · made in Canada · based in Ontario Burlington, Ontario maker of cooling t-shirts, running socks, Canada hoodies, cooling bandanas and towels, and neck gaiters, all sold direct and stated to be made in Canada.
  17. 89.9 Dristex Canadian-owned · made in Canada · based in Quebec Moisture-wicking merino, bamboo, and alpaca socks for health, sport, work, and kids, knit in Quebec.
  18. 89.8 Muttonhead (MTN.HEAD) Canadian-owned · made in Canada · based in Ontario Toronto label of unisex heavyweight sweats, hoodies, tees, and toques, mostly cut and sewn in Toronto, sold from its own Roncesvalles store and online.
  19. 89.7 do+dare undie co. Canadian-owned · made in Canada · based in Ontario Bamboo underwear for men, women, and unisex, hand sewn in Toronto and shipped from Burlington, Ontario.
  20. 85.5 Great Canadian Sox Co. (J.B. Field's) Canadian-owned · made in Canada · based in Ontario Toronto sock maker established in 1934 and family-owned by the Khimasia family since 1988. Knits its J.B. Field's house brand of merino, thermal, hiking, and dress socks at its own factory at 25 Waterman Avenue in East York, alongside the Vagden and Arriva lines and private label work. Sells direct online and through three Toronto stores, and wholesale to independent stockists.
  21. 84.0 Purple Moose Sock Company Canadian-owned · made in Canada · based in Ontario London, Ontario sock shop, founded around 2014, whose own Actually Made in Canada collection is knit in small batches in Ontario on mid-1900s Komet and Hemphill Banner machines. Also resells Darn Tough (made in Vermont) and other sock brands while clearing that stock, and sells online direct, shipping within Canada only.
  22. 81.7 Stanfield's Canadian-owned · made in Canada · based in Nova Scotia Underwear, thermal base layers, socks, and pyjamas knit and sewn at the company's own mill in Truro since 1856, with some imported lines.
  23. 75.4 Ole Originals Canadian-owned · made in Canada · based in British Columbia East Vancouver t-shirt brand founded in 2008 that hand screen-prints retro Canadian regional and wildlife designs on tees, sweaters, and toques in its Frances Street studio, sold direct and through independent Canadian gift shops.
  24. 73.0 Smash + Tess Canadian-owned · made overseas · based in British Columbia Vancouver-area everywear brand known for bamboo rayon rompers, plus dresses, tops, and kids' pieces; core rompers sewn in Canada, most newer styles made in China.
  25. 72.6 Peace Collective Canadian-owned · made overseas · based in Ontario Toronto streetwear and fan-apparel brand founded in 2014 by Yanal Dhailieh, selling t-shirts, hoodies, crewnecks, and joggers, much of it licensed sports and Toronto or Canada themed merch, with two of its own Toronto stores and a Mississauga business address. A Home Grown line is knit, dyed, cut, and sewn in Canada; the origin of the rest of the garments is not published.
  26. 70.7 Q for Quinn Canadian-owned · made in Europe · based in Ontario Toronto family-owned maker of GOTS-certified organic cotton and merino socks, underwear, bralettes, tanks, and activewear for sensitive skin; socks knit in Portugal, underwear in India, activewear in Peru.

Middle shelf

  1. 67.4 Devon & Lang Canadian-owned · made overseas · based in Alberta Calgary underwear brand founded in 2019 by Tyler and Dayna McCombs, selling men's boxer briefs and women's underwear and bralettes in Lenzing TENCEL Modal, with a give-back program that donates underwear across Canada. Designed in Calgary, manufactured in China, shipped from a Mississauga warehouse, and sold direct and through independent Canadian boutiques.
  2. 66.7 Reigning Champ Canadian-owned · made overseas · based in British Columbia Vancouver premium athletic basics brand founded in 2007 and run by CYC Design Corporation, wholly owned by TSX-listed Aritzia Inc. since 2023. Terry sweats, jersey tees, knits and performance pieces, with current stock labelled made in Vietnam and Cambodia after the brand moved production out of Canada. Sold direct online, through four of its own boutiques in Vancouver and Toronto, and via Canadian retailers such as Altitude Sports.
  3. 66.4 Aubainerie Canadian-owned · made overseas · based in Quebec Quebec family-fashion chain founded in 1944 in La Tuque by the Croteau family, with about 55 stores run by Quebec merchant-owners and private-label clothing for babies, kids, teens, and adults.
  4. 66.4 Kombi Canadian-owned · made overseas · based in Quebec Montreal maker of winter gloves, mitts, hats, socks and base layers since 1961, family owned by the Pascal family, designed in Montreal and made mostly by partner factories overseas.
  5. 66.1 Unbound Merino Canadian-owned · made overseas · based in Ontario Merino wool t-shirts, underwear, socks, hoodies, and travel basics designed in Toronto and made mostly overseas.
  6. 65.7 Manmade Canadian-owned · made overseas · based in Quebec Montreal direct-to-consumer men's basics brand (modal boxer briefs, t-shirts, socks, pants) founded by four ex-finance friends; designed and fulfilled from Montreal, sewn in Sri Lanka, Vietnam, and Cambodia, with a first company store at CF Carrefour Laval.
  7. 65.4 Mode Choc Canadian-owned · made overseas · based in Quebec Family-owned Lac-Saint-Jean clothing chain, founded in Dolbeau in 1983 and now run from Alma, whose house lines (Vamos, Aby, Caleb, ZC, Active.MC) cover baby, kids, and family basics.
  8. 65.2 CaroQuilla Canadian-owned · made overseas · based in Alberta Edmonton bamboo-viscose basics brand founded by Maria Valencia: seamfree underwear, wirefree bras, socks, loungewear, and period underwear, designed in Canada and sold direct.
  9. 65.2 Sokette Canadian-owned · made overseas · based in Quebec Patterned bamboo socks for adults and kids, designed in Quebec and made in Asia; subscription boxes and custom corporate socks.
  10. 65.1 Tentree Canadian-owned · made overseas · based in British Columbia Vancouver B Corp founded in 2012 that designs casual basics and activewear in organic cotton, recycled polyester, and TENCEL, plants ten trees per item, and has its clothing sewn by suppliers in Asia and Turkey.
  11. 64.7 La Vie en Rose Canadian-owned · made overseas · based in Quebec Montreal lingerie, sleepwear, and swimwear chain founded in 1985, owned by president François Roberge through Administration LVER Inc., with about 300 stores in Canada and private-label goods designed in Montreal and sewn by contract factories in Asia, Africa, and Mexico.
  12. 64.0 Mark's (Denver Hayes) Canadian-owned · made overseas · based in Alberta Denver Hayes is the casual house brand of Mark's, the work and casual apparel banner run by Mark's Work Wearhouse Ltd. (Alberta) for Canadian Tire Corporation, Limited (TSX: CTC, CTC.A). It covers t-shirts, underwear, socks, sleepwear, and jeans, sold only through Mark's and L'Equipeur stores and marks.com.
  13. 63.9 Northern Reflections Canadian-owned · made overseas · based in Ontario Women's mall apparel chain founded in Guelph in 1985 as a Woolworth Canada division, now headquartered in Etobicoke with just over 100 stores across Canada. Owned since January 2025 by Putman Investments, the Ancaster, ON family private equity firm behind Toys R Us Canada, Sunrise Records, Ricki's, and Cleo. Garments are made by overseas contract suppliers audited under WRAP, BSCI, and SMETA.
  14. 63.6 Joe Fresh Canadian-owned · made overseas · based in Ontario Loblaw's value apparel brand: basics, kids and baby clothing sold online, in Loblaw grocery banners, Shoppers Drug Mart and a few Joe Fresh stores.
  15. 59.8 Kotn Canadian-owned · made overseas · based in Ontario Toronto basics and home textiles brand founded in 2015 by Rami Helali, Mackenzie Yeates, and Benjamin Sehl, certified B Corp since 2017. Long-staple Egyptian cotton is bought directly from smallholder farms in the Nile Delta and Faiyum and spun, knit, dyed, and sewn in Egypt, with loungewear, wovens, and sweaters made in Portugal and some production in Turkey. Sold direct online and through eleven of its own stores in Canada and the United States.
  16. 47.3 Knix European-owned · made overseas · based in Ontario Toronto intimates brand known for leakproof underwear, wireless bras, and an activewear line, founded by Joanna Griffiths, 80% owned by Sweden's Essity since 2022, made by overseas suppliers, and sold direct, in its own stores, and through a few department and sporting goods stores.
  17. 43.5 Roots US-controlled US-owned · made overseas · based in Ontario Toronto heritage brand selling sweats, activewear, kids' clothing, leather bags and accessories through about 100 Canadian stores and roots.com; listed on the TSX and majority owned by New York private equity firm Searchlight Capital, with a pending sale to Marquee Brands. Funds managed by Searchlight Capital Partners, L.P., a New York private equity firm, hold about 52.4% of the shares and give one US owner majority control; the pending August 2026 sale to Marquee Brands LLC of New York would replace one US controlling owner with another.

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  1. 31.9 Arc'teryx Foreign-owned · made overseas · based in British Columbia North Vancouver technical outerwear brand founded in 1989, now owned by Amer Sports, Inc., whose largest shareholder is China's Anta Sports Products. Most garments are made at contract factories across Asia and Latin America, with a small share of assembly and prototyping at its own ARC'One factory in New Westminster, BC. Sold direct online, through its own stores, outlet, and resale marketplace, and via wholesale partners such as MEC.
  2. 28.0 SAXX Underwear US-controlled US-owned · made overseas · based in British Columbia Vancouver men's underwear brand known for the BallPark Pouch, plus socks, tops, and swim, majority owned by New York private equity firm TZP Group since 2021 and made by contract factories in China, Bangladesh, and Vietnam. TZP Group of New York has been the majority owner since August 2021 through TZP Capital Partners III, L.P., so one US private equity firm controls the company despite the Vancouver head office.
  3. 0.0 Quince US-controlled US-owned · made overseas San Francisco direct-to-consumer brand for cashmere, basics, outerwear, bedding, and leather goods, made by partner factories abroad; Canadian storefront since January 2026. Last Brand, Inc. of San Francisco, a venture-backed US company, owns the brand outright and sells only through its own storefront, so a Canadian buyer reaches it only through a US-controlled channel.