NotFiftyOne FAQ

Not as Canadian as you think

Brands with a Canadian story and an American owner. Ranked by how much of a dollar still stays here.

23 brands you probably thought were Canadian

Closest call first. Every one is still made or staffed here to some degree; the score says how much of your dollar stays.

  1. Creemore Springs Brewery US-controlled Wholly owned by Molson Coors Beverage Company, a Delaware corporation registered with the SEC from Golden, Colorado. 61.2 out of 100 still stays in Canada Canadian beer instead →
  2. Canada Goose US-controlled Bain Capital Investors, LLC of Boston indirectly holds about 55.5% of the combined voting power through multiple voting shares, giving one US private equity firm majority voting control of the company despite the Toronto headquarters and Canadian manufacturing base. 53.4 out of 100 still stays in Canada Canadian outerwear instead →
  3. Saje Natural Wellness US-controlled Control reported to sit with L Catterton, a US private equity firm, since 2020. 48.7 out of 100 still stays in Canada Canadian soap and body instead →
  4. Blueline US-controlled Corporations Canada's individuals-with-significant-control register shows Harolde M. Savoy holding more than 75% of Dominion Blueline Inc. and residing in Dallas, Texas, giving the company a single US-resident controlling owner despite Canadian incorporation and headquarters. 48.3 out of 100 still stays in Canada Canadian stationery and paper instead →
  5. Roots US-controlled Funds managed by Searchlight Capital Partners, L.P., a New York private equity firm, hold about 52.4% of the shares and give one US owner majority control; the pending August 2026 sale to Marquee Brands LLC of New York would replace one US controlling owner with another. 43.5 out of 100 still stays in Canada Canadian activewear instead →
  6. Molson Coors Beverage Company US-controlled The parent is a Delaware corporation headquartered in Golden, Colorado and listed on the NYSE; Molson Coors Canada Inc. is a wholly owned subsidiary, although the Molson family holds half of the voting control. 41.9 out of 100 still stays in Canada Canadian beer instead →
  7. Victoria Distillers (Empress 1908 Gin) US-controlled Wholly owned since June 2022 by Milestone Brands LLC of Austin, Texas, a single US point of control. 41.8 out of 100 still stays in Canada Canadian spirits instead →
  8. Old Dutch Foods US-controlled Old Dutch Foods Ltd. (Winnipeg) is the Canadian arm of the privately held, Aanenson-family-controlled Old Dutch Foods, Inc. of Roseville, Minnesota. 40.0 out of 100 still stays in Canada Canadian snacks and sweets instead →
  9. Live Clean US-controlled Owned by The Hain Celestial Group, Inc. of Hoboken, New Jersey, a Nasdaq-listed US company. 38.7 out of 100 still stays in Canada Canadian skincare instead →
  10. Ethical Bean Coffee US-controlled The Kraft Heinz Company, headquartered in Chicago and Pittsburgh and listed on Nasdaq as KHC, is the sole named parent of Ethical Bean's Canadian operating subsidiary, giving one US point of control. 37.3 out of 100 still stays in Canada Canadian coffee instead →
  11. Lavo US-controlled Lavo's parent, KIK Consumer Products, is a portfolio company of Centerbridge Partners, a New York private-equity firm: single US point of control. 37.2 out of 100 still stays in Canada Canadian cleaning and laundry instead →
  12. Cake Beauty US-controlled Parent MAV Beauty is a portfolio company of Nexus Capital Management of Los Angeles, a single US point of control. 37.1 out of 100 still stays in Canada Canadian skincare instead →
  13. Marc Anthony US-controlled Owned since the November 2023 CCAA sale by an affiliate of Nexus Capital Management, a Los Angeles private equity firm. 35.5 out of 100 still stays in Canada Canadian hair instead →
  14. Black Velvet Whisky US-controlled The brand and the Lethbridge distillery are wholly owned by Heaven Hill Brands, a private, Shapira family-owned Kentucky corporation headquartered in Bardstown. 35.3 out of 100 still stays in Canada Canadian spirits instead →
  15. Van Houtte US-controlled Keurig Dr Pepper, a Nasdaq-listed public company headquartered in the United States, is the sole named owner of the Van Houtte brand and directs its sourcing, pricing, and distribution through Keurig Canada Inc. 34.7 out of 100 still stays in Canada Canadian coffee instead →
  16. Manitobah Mukluks US-controlled Endeavour Capital, a US private equity firm, has held two of three board seats since investing in 2021, the company's only disclosed point of control. 34.2 out of 100 still stays in Canada Canadian footwear instead →
  17. Sustana (formerly Rolland) US-controlled Sole US private equity owner, Blackstone Tactical Opportunities, since December 2021: a single US point of control. 32.1 out of 100 still stays in Canada Canadian stationery and paper instead →
  18. Mackage US-controlled Majority/controlling stake held since a recapitalization that closed February 3, 2017, by New York-based Lee Equity Partners through its InterLuxe Holdings Group. 31.5 out of 100 still stays in Canada Canadian outerwear instead →
  19. Mucci Farms US-controlled Cox Enterprises' Cox Farms subsidiary is described by both companies as Mucci Farms' owner, and no minority-stake percentage has ever been disclosed. 30.8 out of 100 still stays in Canada Canadian produce instead →
  20. SAXX Underwear US-controlled TZP Group of New York has been the majority owner since August 2021 through TZP Capital Partners III, L.P., so one US private equity firm controls the company despite the Vancouver head office. 28.0 out of 100 still stays in Canada Canadian basics, socks, and underwear instead →
  21. Classé Audio US-controlled Harman International, based in Stamford, Connecticut, is the sole named parent on Classé's own site and the counterparty that bought the brand from Masimo, giving one US entity operating control even though Harman is itself wholly owned by Samsung Electronics of South Korea. 19.8 out of 100 still stays in Canada Canadian audio instead →
  22. Champion Petfoods US-controlled Sole owner is Mars Incorporated, a private US company, following its November 2022 acquisition of Champion (deal closed 2023). 19.5 out of 100 still stays in Canada Canadian pet food and treats instead →
  23. CorLiving US-controlled The vendor's own about page names Chris and Anita Helser of Tolleson, Arizona as the sole owner-operators, and the corliving.com storefront sold and shipped only within the continental United States. 9.8 out of 100 still stays in Canada Canadian desks and chairs instead →