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Vitae Apparel

Canadian-owned · made overseas · based in British Columbia

Vancouver activewear and swimwear brand founded by Selene Dior in 2017, selling sports bras, leggings, joggers, shorts, and swim direct to consumers online.

Vancouver, BC CA · vitaeapparel.com

Vitae Apparel Inc. is a BC-incorporated Vancouver activewear and swimwear brand founded and run by Selene Dior, sold only through its own site. Design is done in Vancouver but the vendor's own sustainability page says all manufacturing partners are located in China.

Factors

Ownership

100.0 reported

CA 100%

The BC Registry (via OrgBook) lists VITAE APPAREL INC. (BC1122431) as an active BC company registered June 2017, successor to a 2017 sole proprietorship of the same name; press profiles consistently describe Selene Dior as founder and CEO with no mention of outside investors or a parent company. No federal Corporations Canada record exists, and the registry does not publish a shareholder or significant-control register for BC companies, so the ownership split beyond Dior could not be verified.

Manufacturing

20.0 reported

other 100%

Vitae's own sustainability page states its manufacturers are located in the People's Republic of China and that it works exclusively with female-owned facilities holding GRS and BSCI certifications; no manufacturing is claimed in Canada.

People

100.0 reported

CA 100%

Vitae describes itself as operating out of Vancouver, BC, with design work done locally by the founder before pieces are sent to manufacturers; a third-party lifestyle feature reports the company later moved into an office in Richmond, BC, still within the same metro area.

Inputs

20.0 inferred

other 100%

The vendor names two proprietary recycled fabrics, RecoTex (recycled-bottle polyester certified by EPA Taiwan, Oeko-Tex, Intertek and GRS) and CompressLux (recycled nylon including recycled fishnets), but does not state the mill country for either. Given manufacturing is entirely in China and the RecoTex certification body is Taiwanese, materials are assumed to come from the same Asian supply chain rather than Canada, the EU, or the US.

Where to buy

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