Red Canoe
Canadian-owned · made in Canada · based in Ontario
Heritage-themed apparel and accessories, including aviation-inspired caps, bags and clothing, founded in Toronto in 2002.
Toronto, ON CA · redcanoebrands.com
Toronto-founded heritage apparel brand, solely owned by its founder since 2002, with three Ontario stores. Most of its gear is made in Canada but its caps are imported, so manufacturing splits between the two.
Factors
Ownership
100.0 reportedCA 100%
Founder Dax Wilkinson started the company solo in Toronto in 2002 and remains president and creative director of Red Canoe - National Heritage Brands Inc.; a 2022 trade press interview corroborates sole founder ownership with no mention of outside investors. The federal Corporations Canada search returned no match for the company, so it is likely an Ontario provincial corporation; the Ontario Business Registry could not be checked directly.
- Canadiana Heritage Fashion Brand Red Canoe Looks to Expansion Through Partnerships and Stores · press “Dax Wilkinson, President and Creative Director of Red Canoe - National Heritage Brands Inc.”
- About | Red Canoe | Official Site · the vendor's own site “born in a bush plane over the pristine wilderness of Northern Canada”
Manufacturing
64.0 reportedCA 55% · other 45%
The vendor's own product page for its Canada Cap states "Imported", and other caps carry the same label on third-party listings, while madeinca.ca's directory profile reports Red Canoe as manufactured in Canada and notes most of its gear is domestically made. Split estimated as majority-Canadian apparel production with caps sourced overseas; no page names the exporting country.
- Canada Cap | Red Canoe | Official Site · the vendor's own site “Imported”
- Outdoor Gear: Red Canoe | Made in CA · directory “Most of their gear is made in Canada”
People
100.0 reportedCA 100%
HQ and mailing address are in Toronto, the sole advertised job posting is for a Toronto retail associate, and the company's three physical stores (Junction, Distillery District, Niagara-on-the-Lake) are all in Ontario.
- Contact | Red Canoe | Official Site · the vendor's own site “2989 Dundas St. W, Toronto, ON M6P 1Z4”
- Careers | Red Canoe | Official Site · the vendor's own site “Seasonal Retail Associate, Distillery District”
Inputs
60.0 inferredCA 50% · other 50%
No page discloses fabric or material sourcing. Estimated to track the manufacturing split, since goods made overseas are assumed to use materials sourced there and Canadian-made goods to use more local or North American inputs; this is a judgment call, not a published figure.
Where to buy
- Direct · redcanoebrands.com 83.2
- Canadian retailer · CBC Shop 74.9
- Canadian retailer · Artisans Canada 74.9
- Canadian retailer · UCANADA 74.9
- US retailer · Aircraft Spruce 49.9
Found via
- madeinca.ca 2026-09-13