NotFiftyOne FAQ

Performatrin

US-owned · made in Canada · based in Ontario

Pet Valu's house brand of dog and cat kibble, wet food, and Performatrin Culinary raw and gently cooked meals, sold exclusively through Pet Valu stores.

Markham, ON CA · www.performatrin.com

Performatrin is Pet Valu's house pet food brand, spanning kibble, wet food, and the Culinary raw and gently cooked line, sold only through Pet Valu's Canadian stores. Pet Valu Holdings Ltd. (TSX: PET, Markham, Ontario) went public in 2021, but its sponsor, Roark Capital Group, still held 39.2 percent as of a May 2024 secondary offering, so ownership is not fully diffuse; manufacturing splits between Canadian dry kibble and a mix of Canadian and US wet food lines.

Factors

Ownership

9.0 reported

CA 30% · US 70%

Pet Valu Holdings Ltd. (TSX: PET) IPO'd in 2021 with Roark Capital Group (Atlanta, Georgia) retaining 62 percent of shares. Per the company's own May 2024 secondary offering press release, filed as an early warning report under National Instrument 62-103, Roark-affiliated funds still beneficially owned 39.2 percent in the aggregate afterward, making Roark the company's principal shareholder rather than a diffuse public float. Allocated 0.7 to Roark's country (US) and 0.3 to the TSX listing venue (CA). Corporations Canada's federal registry returns zero results for Pet Valu, consistent with an Ontario provincial incorporation that was not checked.

Manufacturing

57.1 inferred

CA 67% · US 33%

Performatrin's own site, fetched via Wayback Machine after performatrin.com returned 403/503 to direct fetches, states only that it works with 'Canadian-First' suppliers and does not name manufacturing plants. The CANADA List directory reports the dry kibble lines (Performatrin, Performatrin Ultra) and the Naturals and Prime wet lines as made in Canada, and the standard Wet and Ultra Wet lines as made in the US; the mix here is estimated at 4 of 6 known product lines in Canada. The Performatrin Culinary raw and gently cooked line's manufacturing location could not be found on the site or in the directory.

People

100.0 reported

CA 100%

Performatrin's contact page gives Pet Valu's head office as 130 Royal Crest Court, Markham, Ontario, with Pet Valu's own customer care line and email. Pet Valu Holdings closed and liquidated its entire US store network (358 stores) in November 2020 and, per Wikipedia, ended 2021 with 633 owned and franchised stores, all in Canada; no manufacturing or distribution presence outside Canada was found for the retailer.

Inputs

42.5 inferred

CA 50% · other 15% · US 35%

Performatrin's food philosophy page claims Canadian-first supplier relationships but does not quantify ingredient sourcing, and the CANADA List notes that even the Canadian-made lines use 'a mix of domestic/imported ingredients.' This mix estimates majority Canadian and US sourced proteins and grains with a smaller share of ingredients sourced from further afield, such as fish used in some recipes; no published ingredient-origin breakdown was found.

Where to buy

Found via