NotFiftyOne FAQ

Noisy Lion

Canadian-owned · made overseas · based in Ontario

Direct-to-consumer plant-based cat litter (tofu byproduct blended with bentonite clay, and a cassava-starch line), plus cat beds and toys; sold online and through Canadian and cross-border marketplaces.

Mississauga, ON CA · www.noisylion.ca

Noisy Lion is a Mississauga, Ontario, direct-to-consumer plant-based cat litter brand (tofu byproduct and cassava formulas), plus cat beds and toys, majority owned by one individual Canadian shareholder per Corporations Canada's federal registry. No page states where the litter is manufactured; independent lab testing for its dust and odour claims was done in Qingdao, China, the strongest signal found on where production and materials likely originate.

Factors

Ownership

100.0 verified

CA 100%

Corporations Canada's federal registry lists Noisy Lion Corporation (CBCA, corporation number 1253866-1, active) with one individual with significant control: Jing Xue, holding more than 50% and up to 75% of shares directly since 2021-01-01, at a Mississauga, Ontario address. No other owner or parent is named anywhere on the vendor's site.

Manufacturing

32.0 inferred

CA 15% · other 85%

No page on noisylion.ca names a manufacturing location. Independent lab testing for the litter's dust, granule-integrity, and odour claims was performed by CTI at its Qingdao, China facility (report A2260218535101001E), and the brand also sells through Temu and HongMall, both China-linked marketplaces; together these point to a Chinese-manufactured tofu-and-bentonite litter, a common import category, rather than Canadian production. A small Canadian share is left for the separately listed cat beds and toys, which carry no sourcing evidence either way. This split is an estimate and is the one thing this assessment could not verify.

People

100.0 verified

CA 100%

Corporations Canada lists Noisy Lion Corporation's registered office and both directors, Qiurui Zhang and Jing Xue, at a Mississauga, Ontario address. The vendor's own community-impact page independently states it is 'Canadian-invented and operated from Mississauga, Ontario' and calls the Mississauga Humane Society its hometown shelter; a separate where-to-buy page instead calls it 'based in Toronto,' which reads as loose GTA-area marketing copy rather than a second office. The Brampton warehouse address on the contact page is stated to be for outbound shipping only.

Inputs

32.0 inferred

CA 15% · other 85%

No page names where the tofu byproduct, bentonite clay, cassava and wheat starches, green tea, or volcanic stone come from. Given the inferred Chinese manufacturing, the material mix is treated the same way, since none of these inputs are grown or mined in meaningful volume in Canada. This split is an estimate, not a documented figure.

Where to buy

Found via