Must Société

The vendor's terms of service name G2MC Inc., incorporated in the Province of Quebec with a Montréal registered address, as the operating entity, and press coverage of the October 2025 rebrand names Walid Laaraba as President of Groupe Must Société with no mention of an outside investor or parent company. A federal Corporations Canada search for G2MC returned zero results, consistent with a Quebec provincial rather than federal incorporation; the Registraire des entreprises du Québec is bot-walled and could not be queried to confirm shareholders or the individuals with significant control.

• Terms of service – Must Société · the vendor's own site “G2MC Inc., a duly incorporated company in the Province of Quebec, Canada”
• Home Société rebrands to MUST SOCIÉTÉ, unifying its multi-brand retail experience · press “Walid Laaraba, President of Groupe Must Société”
• Search results - Corporations Canada · registry record “0 results were found, 0 returned.”

The vendor's home page lists Canadian designers Mobican, Romano, Trica, and Verbois alongside a longer list of imported premium brands: Ligne Roset, Cattelan Italia, Gloster, Cane-line, Dedon, Kettal, Manutti, Royal Botania, and Talenti, mostly based in continental Europe and the UK, plus Four Hands and BDI, both US brands. The mix here is estimated by brand count, not by published sales share, since Must Société sells finished furniture from other manufacturers rather than making its own; the split would move if any single brand accounts for a disproportionate share of revenue.

• Must Société · the vendor's own site “Canadian designers featured: Mobican, Romano, Trica, Verbois; premium international brands: Ligne Roset, BDI, Cattelan Italia, Four Hands, Gloster”

Press on the rebrand describes the group inaugurating its first consolidated head office in Laval, Quebec in October 2025, and the vendor's contact page lists every store location, all of them in Quebec (Griffintown, Kirkland, Laval, Montréal, Québec City, Brossard) and Ontario (Ottawa, Toronto, Mississauga). No location outside Canada is named anywhere on the site.

• Contact – Must Société · the vendor's own site “Griffintown, Kirkland, Laval, Montréal (Royalmount), Ottawa, Québec (Laurier), Toronto (Downtown), Toronto (North York)”
• Home Société rebrands to MUST SOCIÉTÉ, unifying its multi-brand retail experience · press “its first-ever consolidated head office in Laval”

As a multi-brand retailer of finished furniture rather than a manufacturer, Must Société does not disclose raw material sourcing; inputs are assumed to track the same country mix as the brands it sells, since the materials embodied in each piece originate with its maker. This is an estimate carried over from the manufacturing split, not an independently sourced figure.

• Must Société · the vendor's own site “Canadian designers featured: Mobican, Romano, Trica, Verbois; premium international brands: Ligne Roset, BDI, Cattelan Italia, Four Hands, Gloster”