MICHI
Canadian-owned · made in Canada · based in Ontario
Toronto-founded activewear label making women's leggings, sports bras and matching sets for pilates, yoga and training.
Toronto, ON CA · michiny.com
MICHI is a women's activewear brand, leggings, sports bras, and matching sets for yoga, pilates, and training, founded in New York in 2010 by Michelle Watson, who now owns and directs it as MICHI Design Inc. from Toronto. More than 95 percent of production runs through a Toronto-area factory, with a small share of specialty pieces made in China, and its signature fabrics are Italian mesh and Bluesign or Oeko-Tex certified technical textiles.
Factors
Ownership
100.0 verifiedCA 100%
Corporations Canada's federal register shows MICHI Design Inc., incorporated 2010-10-19, with a single individual with significant control, founder Sara Michelle Watson, who holds more than 75 percent of shares directly and is a Toronto resident. No parent company or other shareholder is listed.
- Federal corporation information - MICHI DESIGN INC. · registry record “Sara Michelle Watson ... Individuals with significant control ... More than 75% of the shares”
Manufacturing
96.0 reportedCA 95% · other 5%
The vendor's sustainability page states more than 95 percent of production runs through a female-owned factory outside Toronto, with the remainder made at two Sedex- and amfori BSCI-audited factories in eastern and southeastern China for specialty treatment and bonding work. madeinca.ca corroborates Toronto manufacturing and lists the brand as Canadian owned.
- Sustainability | MICHI · the vendor's own site “Production at this Toronto-area facility represents over 95% of total output.”
- Activewear: MICHI | Made in CA · directory “Manufactured In: Toronto, Ontario ... Canadian Owned: Yes”
People
100.0 verifiedCA 100%
The federal registry lists both the registered office and the sole individual with significant control at Toronto addresses. The vendor's own about page still frames the brand's 2010 origin as a New York founding and its storefront prices in USD and links social accounts as MICHI New York, but its terms of service name MICHI Design Inc. at a Toronto office, and no current office outside Toronto is documented anywhere.
- Federal corporation information - MICHI DESIGN INC. · registry record “Registered office address 67, MOWAT AVE. SUITE 315 Toronto ON M6K 3E3 Canada”
- Terms of service – MICHI · the vendor's own site “This website is operated by MICHI DESIGN INC.”
Inputs
49.0 reportedCA 20% · EU 60% · other 10% · US 10%
The vendor names luxurious Italian mesh and Bluesign- or Oeko-Tex-certified technical textiles as its signature fabrics, pointing to European mills for most of the performance fabric. No supplier list or a full country breakdown of materials is published, so this split is an estimate built from the fabrics named rather than a published figure.
- OUR STORY | MICHI · the vendor's own site “luxurious Italian mesh, buttery soft performance jersey and sustainable Bluesign® and Oeko-Tex® certified textiles”
Where to buy
- Direct · michiny.com 91.2
- Other marketplace · Selfridges 73.0
- Other marketplace · LUISAVIAROMA 73.0
- Other marketplace · The Iconic 73.0
- US retailer · Carbon 38 54.7
- US retailer · Rent The Runway 54.7
Found via
- madeinca.ca 2026-09-13