NotFiftyOne FAQ

MICHI

Canadian-owned · made in Canada · based in Ontario

Toronto-founded activewear label making women's leggings, sports bras and matching sets for pilates, yoga and training.

Toronto, ON CA · michiny.com

MICHI is a women's activewear brand, leggings, sports bras, and matching sets for yoga, pilates, and training, founded in New York in 2010 by Michelle Watson, who now owns and directs it as MICHI Design Inc. from Toronto. More than 95 percent of production runs through a Toronto-area factory, with a small share of specialty pieces made in China, and its signature fabrics are Italian mesh and Bluesign or Oeko-Tex certified technical textiles.

Factors

Ownership

100.0 verified

CA 100%

Corporations Canada's federal register shows MICHI Design Inc., incorporated 2010-10-19, with a single individual with significant control, founder Sara Michelle Watson, who holds more than 75 percent of shares directly and is a Toronto resident. No parent company or other shareholder is listed.

Manufacturing

96.0 reported

CA 95% · other 5%

The vendor's sustainability page states more than 95 percent of production runs through a female-owned factory outside Toronto, with the remainder made at two Sedex- and amfori BSCI-audited factories in eastern and southeastern China for specialty treatment and bonding work. madeinca.ca corroborates Toronto manufacturing and lists the brand as Canadian owned.

People

100.0 verified

CA 100%

The federal registry lists both the registered office and the sole individual with significant control at Toronto addresses. The vendor's own about page still frames the brand's 2010 origin as a New York founding and its storefront prices in USD and links social accounts as MICHI New York, but its terms of service name MICHI Design Inc. at a Toronto office, and no current office outside Toronto is documented anywhere.

Inputs

49.0 reported

CA 20% · EU 60% · other 10% · US 10%

The vendor names luxurious Italian mesh and Bluesign- or Oeko-Tex-certified technical textiles as its signature fabrics, pointing to European mills for most of the performance fabric. No supplier list or a full country breakdown of materials is published, so this split is an estimate built from the fabrics named rather than a published figure.

  • OUR STORY | MICHI · the vendor's own site “luxurious Italian mesh, buttery soft performance jersey and sustainable Bluesign® and Oeko-Tex® certified textiles”

Where to buy

Found via