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Lifetime Pet Food

European-owned · made in Canada · based in Ontario

Lifetime and Wholesome Blend dog and cat kibble, made at a single plant in St. Marys, Ontario and sold under registered trade names of Trouw Nutrition Canada, a subsidiary of the Dutch multinational Nutreco.

St. Marys, ON CA · www.lifetimepetfood.ca

Lifetime Pet Food makes dry dog and cat kibble under the Lifetime and Wholesome Blend brands at one plant in St. Marys, Ontario. The vendor's own legal page states the operating names are registered trade names of Trouw Nutrition Canada, part of Nutreco of the Netherlands, which was taken private by Dutch holding company SHV Holdings in 2015; manufacturing and most ingredients stay Canadian even though profit and control sit with the Dutch parent.

Factors

Ownership

50.0 reported

EU 100%

The vendor's Legal/Privacy page states plainly that Trouw Nutrition Canada and Shur-Gain are registered trade names under which all Canadian animal nutrition activities of Nutreco, the Netherlands, are performed, and the Who We Are page repeats that Trouw Nutrition is part of Nutreco. Wikipedia corroborates that Nutreco was delisted from Euronext Amsterdam in 2015 after being acquired by SHV Holdings, a privately held Dutch conglomerate, so profit flows to a Netherlands-based owner; no Canadian minority stake is documented anywhere.

  • Legal & Privacy | Lifetime Pet Food · the vendor's own site “Trouw Nutrition Canada and Shur-Gain are registered trade names under which all Canadian animal nutrition activities of Nutreco, The Netherlands, are performed.”
  • Who We Are | Lifetime Pet Food · the vendor's own site “Trouw Nutrition, as a part of Nutreco, has long worked to build a more sustainable food system.”
  • Nutreco - Wikipedia · press “Nutreco was listed on Euronext Amsterdam from 1997 until 2015, when the company was delisted following its acquisition by SHV Holdings.”

Manufacturing

100.0 reported

CA 100%

The vendor's Who We Are page states its pet food is proudly made in St. Marys, Ontario, and the Commitment and Quality page says recipes are formulated, tested, manufactured and shipped from that same facility, which is audited quarterly by the CFIA. No second plant or contract manufacturer, in Canada or abroad, is mentioned anywhere on the site.

People

100.0 reported

CA 100%

The only facility and office the vendor names is St. Marys, Ontario, and its Legal page describes Trouw Nutrition Canada as the entity performing all of Nutreco's Canadian animal nutrition activities, implying its staff are based in Canada even though it answers to a Dutch parent. The site does not break out headcount by country, so the split rests on the single disclosed location rather than a published employee count.

  • Contact Us | Lifetime Pet Food · the vendor's own site “600 James Street South, St. Marys, Ontario, Canada N4X 1C7”
  • Legal & Privacy | Lifetime Pet Food · the vendor's own site “Trouw Nutrition Canada and Shur-Gain are registered trade names under which all Canadian animal nutrition activities of Nutreco, The Netherlands, are performed.”

Inputs

58.0 reported

CA 60% · other 20% · US 20%

The Ingredients page names specific Canadian-sourced inputs (alfalfa, whole Canadian flax seed, Canadian-grown peas, cooked Canadian pork) and says whitefish meal comes from North America, while salmon is sourced from unnamed wild and farmed fisheries that could be anywhere. The exact split across ingredients by weight or cost is not published, so the CA/US/OTHER proportions here are this assessment's estimate from those named ingredients rather than a sourced figure.

Where to buy

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