NotFiftyOne FAQ

Herschel Supply

Canadian-owned · made overseas · based in British Columbia

Backpacks, duffles, totes, hip packs, wallets, caps and beanies.

Vancouver, BC CA · herschel.ca

Herschel Supply Company Ltd. is a Vancouver bag and accessories brand founded in 2009 by brothers Lyndon and Jamie Cormack, designing backpacks, luggage, and headwear that it manufactures in China and Southeast Asia. The founders retain majority ownership after selling a minority stake in 2019 to Eurazeo Brands (France), Alliance Consumer Growth (US), and HOOPP Capital Partners (a Canadian pension fund's private capital arm). It sells direct at herschel.ca and through its own Amazon.ca storefront.

Factors

Ownership

82.0 reported

CA 80% · EU 10% · US 10%

Herschel's own Terms of Use name Herschel Supply Company Ltd. as the operating entity, and BC's OrgBook confirms an active BC registration (BC1281508) under that exact name at the vendor's stated Vancouver address; a same-named federal corporation (727294-4) shows as discontinued since 2015, and neither registry discloses shareholder percentages. Press on the October 2019 investment round says Eurazeo Brands (France, EU), Alliance Consumer Growth (US), and HOOPP Capital Partners (the Healthcare of Ontario Pension Plan's Canadian private-capital arm) took a combined minority stake for $60M with the Cormack brothers retaining majority control, but no source discloses the exact split, so the mix here is an estimate weighted toward founder control.

Manufacturing

20.0 inferred

other 100%

Herschel's own Supply Chain Disclosure page describes audits of its 'factories and suppliers' but does not name countries. Wikipedia and third-party sourcing writeups agree production is concentrated in China with additional Southeast Asian (Vietnam) capacity, and The CANADA List directory corroborates that manufacturing is outsourced to Asia; none of these are a registry or a vendor statement naming the countries, so this stays inferred.

  • Supply Chain Disclosure | Herschel Supply Co. Canada · the vendor's own site “Herschel Supply conducts annual social compliance audits and regular site visits of factories in its supply chain to verify compliance with our Code of Conduct.”
  • Herschel Supply Co. - Wikipedia · press “Herschel manufactures its products in China and Southeast Asia.”
  • Where Are Herschel Backpacks Manufactured? · source “The vast majority of Herschel backpacks are produced in China... They also use factories in other Southeast Asian countries like Vietnam to diversify production.”
  • The CANADA List · directory “Manufacturing (Countries): Global ... Product manufacturing is largely outsourced to Asia.”

People

93.5 reported

CA 90% · EU 5% · other 5%

Herschel's own About Us page bases the brand and its core team in Vancouver, and its Privacy Policy names the same Vancouver address as the company's registered office, with only a UK registered office listed elsewhere. Wikipedia notes 44 retail locations worldwide including Paris and Hong Kong/Dubai, so a small share of retail staff sit outside Canada; design, buying, and head-office roles are estimated to remain concentrated at the Vancouver HQ.

  • About Us | Herschel Supply Co. Canada · the vendor's own site “we based our brand in Vancouver, British Columbia, where we're inspired by the oceans and mountains that surround our beautiful city”
  • Privacy Policy | Herschel Supply Co. Canada · the vendor's own site “Herschel Supply Company Ltd. 327 – 611 Alexander St. Vancouver, BC V6A 1E1 Canada ... Registered UK office: 5 New Street Square London, United Kingdom EC4A 3TW”
  • Herschel Supply Co. - Wikipedia · press “Herschel operates 44 retail locations worldwide, from Hong Kong to Dubai to Paris.”

Inputs

20.0 inferred

other 100%

No vendor page separates material sourcing from manufacturing, and no registry or filing was found that names fabric or hardware suppliers. Bags and backpacks like Herschel's are typically built from synthetic fabrics and hardware sourced in the same East Asian supply base as the factories that assemble them, per the third-party manufacturing writeup, so the input mix follows the manufacturing mix as a best estimate.

  • Where Are Herschel Backpacks Manufactured? · source “The vast majority of Herschel backpacks are produced in China... They also use factories in other Southeast Asian countries like Vietnam to diversify production.”

Where to buy

Found via