Harricana / Canadian Hat 1918
Canadian-owned · made in Canada · based in Quebec
Two Montreal apparel brands, upcycled-fur label Harricana and century-old milliner Canadian Hat, sharing one Verdun atelier-boutique and owned by Lanctôt Ltée, a Montreal family-run distributor.
Montreal, QC CA · www.harricana.qc.ca
Harricana and Canadian Hat 1918 are two Montreal fashion brands sold from one Shopify storefront and one Verdun atelier-boutique, run by co-owners Mariouche Gagné (Harricana's founder and head designer for both labels) and Diane Lanctôt of Lanctôt Ltée, a Montreal family-run sporting goods and apparel distributor that bought Canadian Hat in 2014 and Harricana in 2017. Most pieces are handmade on site from upcycled fur, tweed, and other reclaimed materials, though a 2018 profile of Canadian Hat put roughly 30 percent of its production in the Montreal workshop with the rest outsourced abroad to an unnamed country.
Factors
Ownership
100.0 reportedCA 100%
Lanctôt Ltée's own corporate site describes itself as a Canadian-based, family-run business headquartered in Montreal since 1953, and lists both Canadian Hat and Harricana as its apparel brands. Press coverage (Journal Métro, La Presse, the McCord Museum's fashion encyclopedia) reports Diane Lanctôt bought Canadian Hat in 2014 and Harricana in 2017 and now co-owns both with founder Mariouche Gagné. Corporations Canada's federal registry returns no match for Canadian Hat Company, Lanctôt, or related name variants, so the entity is almost certainly registered provincially in Quebec; the Registraire des entreprises du Québec could not be checked directly.
- Lanctôt Ltée - OUR STORY BEGINS WITH OUR PASSION FOR SPORTS! · the vendor's own site “Since 1953 Lanctôt Ltée has been a Canadian based, family-run business that specializes in the distribution and product development of premium sporting goods, apparel, and eyewear.”
- Our Sports Brands – Lanctôt Ltée · the vendor's own site “Canadian Hat. Handcrafted in Montréal since 1918.”
- Canadian Hat - EncycloFashionQC - McCord Museum · press “In 2014, entrepreneur Diane Lanctôt, president of sporting goods and apparel distributor Lanctôt Ltd, purchased Canadian Hat.”
- Harricana-Canadian Hat: préserver un savoir-faire montréalais · press “Mariouche Gagné et Diane Lanctôt, co-propriétaires et créatrices de mode”
- Search for a Federal Corporation - Online Filing Centre - Corporations Canada · registry record “Searched for: Corporate name: Canadian Hat Company 0 results were found, 0 returned.”
- The CANADA List · directory “Ownership (Company): Lanctôt Ltd; Ownership (Country): Canada”
Manufacturing
88.0 inferredCA 85% · other 15%
The CANADA List and multiple local press pieces describe both brands as handmade at the Wellington Street atelier-boutique in Verdun, where staff mould hats and rework donated furs on site; the terms of service also name CANADIAN HAT COMPANY LTD as the site operator and distributor for both brands. That is consistent with Harricana's upcycling model, which starts from materials already in Canada, but a 2018 McCord Museum profile of Canadian Hat specifically (before the two brands consolidated into one atelier) put only about 30 percent of its production in the Montreal workshop with the balance outsourced to unnamed factories abroad. No source names the outsourced country or gives a current split, so this mix blends the two accounts as a rough estimate rather than a reported figure.
- The CANADA List · directory “Most Harricana items are handmade at their Atelier Boutique on Wellington Street in the Verdun neighborhood of Montreal.”
- Canadian Hat - EncycloFashionQC - McCord Museum · press “About 30% of its production is done in its Montreal workshop, while the rest is outsourced to factories outside the country.”
- Harricana-Canadian Hat: préserver un savoir-faire montréalais · press “chaque chapeau demande de 25 à 40 minutes de fabrication”
- Terms of service – Harricana | Canadian Hat 1918 · the vendor's own site “the website operator CANADIAN HAT COMPANY LTD, distributor for Harricana | Canadian Hat 1918 Worldwide”
People
100.0 reportedCA 100%
The vendor's contact page gives a single address, the Verdun atelier-boutique at 3697 rue Wellington in Montreal, with local phone numbers and posted hours, and names no other office or facility. Parent Lanctôt Ltée's own site says it is headquartered in Montreal, and a 2018 profile put roughly 100 employees at the company's then-headquarters on Jean-Talon Boulevard West in Montreal; no other location or offshore staff is mentioned anywhere.
- Contact Us – Harricana | Canadian Hat 1918 · the vendor's own site “ATELIER BOUTIQUE 3697, rue Wellington, Verdun, QC, H4G 1V1”
- Lanctôt Ltée - OUR STORY BEGINS WITH OUR PASSION FOR SPORTS! · the vendor's own site “Based in Montréal, Canada.”
- Canadian Hat - EncycloFashionQC - McCord Museum · press “As of 2018, the company employed approximately 100 people at its Jean-Talon Boulevard West headquarters.”
Inputs
66.5 inferredCA 50% · EU 30% · other 15% · US 5%
Harricana's line is built from used fur coats, tweed, cashmere, silk, denim, and wedding gowns that customers and consignors bring to the Montreal boutique, so that material stream is mostly Canadian by design. Canadian Hat's felt, straw, and fur hats draw on the wool-felt-hood and straw-body supply chain that milliners worldwide rely on, which is historically concentrated in Europe (felt hoods) with straw bodies often from outside Europe; no page names an actual supplier or country, so this split is an estimate rather than a documented figure.
- Our brands – Harricana | Canadian Hat 1918 · the vendor's own site “we transform gorgeous old furs, tweed jackets, silk and cashmere scarfs and sweaters, jeans and wedding gowns and breathe new life into unique trendy exclusive pieces”
- Our Sports Brands – Lanctôt Ltée · the vendor's own site “using top quality and comfortable materials, exclusive furs and well-structured felts”
Where to buy
- Direct · harricana.qc.ca 91.4
- Canadian retailer · Altitude Sports 82.3
- Canadian retailer · Granville Island Hat Shop 82.3
- Canadian retailer · Artisans Canada 82.3
Found via
- The CANADA List 2026-09-13