NotFiftyOne FAQ

Aumnie

Foreign-owned · made overseas

Yoga clothing, activewear, mats and props, founded in 2007 and marketed as designed in Canada; the legal entity, retail stores, and staff are based in China and Hong Kong.

Shanghai CN · shop.aumnie.com

Aumnie is a yoga and activewear brand whose founding story traces to Canada's west coast, but its legal entity, Aumnie International, is registered and headquartered in Xuhui, Shanghai, and its only stores are in Hong Kong, Japan, and Taiwan. Prices are quoted in USD, and a separate wholesale storefront runs from the same operation. No Canadian corporate registration, office, or store presence was found for the brand.

Factors

Ownership

20.0 inferred

other 100%

The vendor's own Our Story page says the founders were from Canada's west coast but chose in 2007 to grow the brand in the Asia-Pacific; it names no current legal entity or owner. A company-data aggregator gives the legal name as Aumnie International, headquartered and registered in Xuhui, Shanghai, China. Corporations Canada's federal search returns zero results for Aumnie, and neither the Chinese company registry nor the Hong Kong companies registry (bot-walled) could be checked directly, so this is inferred from a directory profile plus the absence of any Canadian registration rather than a verified filing.

Manufacturing

20.0 inferred

other 100%

No page states a factory location or country of manufacture; the site's only claim is that the line is designed in Canada, which speaks to design, not production. Given the operation is headquartered and registered in Shanghai with no disclosed Canadian production, manufacturing is assumed to sit with the rest of the business in China pending a direct source, so this stays inferred rather than reported.

People

20.0 inferred

other 100%

The store-locator page lists four physical locations, all in Hong Kong, Japan, and Taiwan, and none in Canada. A company-data aggregator lists the workforce at roughly 201-500, based at the Shanghai headquarters; Glassdoor's overview page could not be fetched to corroborate this directly. No Canadian office, showroom, or listed staff were found despite the brand's Canadian origin story.

Inputs

20.0 inferred

other 100%

No page discloses fabric or material sourcing. The storefront runs on Shopify, a Canadian platform, but per the scoring method a platform dependency does not move this factor; materials for an apparel line run out of Shanghai are assumed to follow the same China/Asia-Pacific base as the rest of the operation until a bill of materials or supplier is found.

Where to buy

Found via