NotFiftyOne FAQ

Article

Canadian-owned · made overseas · based in British Columbia

Online direct-to-consumer furniture and home decor retailer founded in Vancouver in 2011, sourcing products from a global supplier network.

Vancouver, BC CA · www.article.com

Article is a founder-owned Vancouver furniture retailer selling direct through article.com and a small number of Article-branded showrooms. It sources manufacturing from a global supplier network concentrated in Asia, with no evidence of outside institutional ownership found.

Factors

Ownership

100.0 reported

CA 100%

Legal entity is Trademango Solutions Inc., a British Columbia company (Incorporation No. BC0923035) per its own Fighting Against Forced Labour and Child Labour in Supply Chains Act filing, signed by CEO and co-founder Aamir Baig; the entity's own site names four Canadian co-founders (Aamir Baig, Andy Prochazka, Sam Prochazka, Fraser Hall). Corporations Canada's federal registry returns zero results for Trade Mango, consistent with a provincial (BC) incorporation rather than a gap in the check. SEC EDGAR full-text search found no filings naming Trademango or Article.com, and no press reporting of a private equity or venture acquisition was found, so this is treated as founder-owned rather than verified against a share register.

Manufacturing

19.0 reported

EU 5% · other 90% · US 5%

Article's own supply-chain filing lists suppliers in Vietnam, China, India, Mexico, the United States, Malaysia, the Philippines, Portugal, and Indonesia, with training for Vietnam-based staff who work with Article's Asian product suppliers, indicating manufacturing is concentrated in Asia. No per-country revenue or unit split was published, so the split between the US, Portugal (EU), and the remaining Asian and Mexican suppliers is an estimate rather than a reported figure.

People

65.4 reported

CA 63% · other 27% · US 10%

Article's 2025 supply-chain filing states approximately 323 employees in Canada and 189 outside Canada, including in the United States and Vietnam, with sourcing staff also based in Mexico and China. The exact split of the 189 non-Canadian employees among the US, Vietnam, China, and Mexico was not published, so the US/OTHER split beyond the reported Canada share is estimated.

Inputs

19.0 inferred

EU 5% · other 90% · US 5%

No page breaks out raw material origin separately from finished-product manufacturing; the mix is inferred to track manufacturing, since furniture materials (wood, upholstery, hardware) are typically sourced near the same Asian factories named in Article's supply-chain filing.

Where to buy

Found via