NotFiftyOne FAQ

Personal care

Reach for

  1. 93.9 Caprina (Santrel International) Canadian-owned · made in Canada · based in Quebec Fresh goat's milk bar soap, body wash, hand soap, bubble bath and lotion.
  2. 93.1 Carina Organics Canadian-owned · made in Canada · based in British Columbia Natural shampoo, conditioner, body wash, face wash, lotion, deodorant and baby care made by hand in North Vancouver.
  3. 92.5 Province Apothecary Canadian-owned · made in Canada · based in Ontario Organic face oils, moisturizers, cleansers and deodorant.
  4. 92.3 Oneka Elements Canadian-owned · made in Canada · based in Quebec Botanical shampoo, conditioner, body wash, hand soap and lotion from a Quebec farm, with bulk refills.
  5. 91.7 Routine Natural Beauty Canadian-owned · made in Canada · based in Alberta Calgary natural deodorant maker (Routine Inc.) that also sells shampoo, conditioner, body wash, body cream, bar soap, toothpaste and perfume balms.
  6. 91.4 Druide (Laboratoires Druide) Canadian-owned · made in Canada · based in Quebec Ecocert-certified organic shampoo, conditioner, soap, body wash, deodorant, toothpaste and face and body lotion, made in Quebec since 1979.
  7. 91.4 Graydon Skincare Canadian-owned · made in Canada · based in Ontario Plant-based face cleansers, serums, moisturizers, body lotion and shampoo made in Ontario.
  8. 90.9 Dormer 211 (Dormer Laboratories) Canadian-owned · made in Canada · based in Ontario Dermatologist-recommended Dormer211 face and body creams, lotions and moisturizers from a Toronto dermatology supplier, sold direct and through pharmacies.
  9. 90.9 Rocky Mountain Soap Company Canadian-owned · made in Canada · based in Alberta Natural bar soap, body wash, lotion, deodorant, shampoo and skincare handcrafted in Canmore, Alberta; sold online and through its own Rocky stores.
  10. 90.8 Spa Soap (Sante Manufacturing) Canadian-owned · made in Canada · based in Ontario Value-priced liquid and foaming hand soap, body wash, shampoo and conditioner made by Sante Manufacturing in Ontario. Canadian retailer · 81.7
  11. 90.6 Nature's Aid Canadian-owned · made in Canada · based in Ontario Aloe-based skin gel, solid and liquid shampoo and conditioner, bar soap, lip balm, and baby care.
  12. 90.5 Green Beaver Canadian-owned · made in Canada · based in Ontario Natural, Ecocert-certified personal care: mineral sunscreen, deodorant, shampoo, body wash, toothpaste and lotion, made in Hawkesbury, Ontario.
  13. 90.5 Jouviance Canadian-owned · made in Canada · based in Quebec Dermatologist-founded anti-aging skincare made in Quebec and sold in Canadian pharmacies.
  14. 90.4 Jack59 Canadian-owned · made in Canada · based in Alberta Indigenous-owned, women-led Edmonton maker of solid shampoo and conditioner bars, dry shampoo, and leave-in conditioner, handmade in its own facility and stocked in Canadian drugstores, natural food stores, and grocers.
  15. 89.9 Buck Naked Soap Company Canadian-owned · made in Canada · based in Ontario Handcrafted vegan bar soap, bath soaks, shampoo bars and body care.
  16. 89.6 Wildcraft Canadian-owned · made in Canada · based in Ontario Natural face, body and hair care handmade in small batches in Toronto.
  17. 89.0 Nala Care Canadian-owned · made in Canada · based in British Columbia Natural deodorant and body care formulated and made in small batches in Vancouver by a mother and daughter founding team.
  18. 88.8 AG Care (AG Hair) Canadian-owned · made in Canada · based in British Columbia Salon shampoo, conditioner and styling, plus hand and body care, made in its own BC plant.
  19. 88.3 Watier (Lise Watier) Canadian-owned · made in Canada · based in Quebec Montreal prestige skincare, makeup and fragrance brand founded by Lise Watier in 1972, owned by Groupe Marcelle since 2016.
  20. 88.0 Marcelle Canadian-owned · made in Canada · based in Quebec Hypoallergenic face moisturizers, cleansers, SPF lotions and cosmetics from Groupe Marcelle, Canada's largest cosmetics maker.
  21. 87.7 ATTITUDE Canadian-owned · made in Canada · based in Quebec Plant-based household cleaners and laundry.
  22. 87.5 Three Ships Beauty Canadian-owned · made in Canada · based in Ontario Natural face serums, moisturizers, cleansers and masks.
  23. 87.4 Loot Toy Co Canadian-owned · made in Canada · based in British Columbia New Westminster, BC maker of handmade, natural sensory bath products for kids, including bath bombs, bath fizzies, and bubble bath, founded in Vancouver in 2016 by Bryan Krafchik and sold direct online and through Canadian and US retailers.
  24. 86.2 Boo Bamboo Canadian-owned · made in Canada · based in Ontario Bamboo-extract shampoo, conditioner, styling, and skin care from Hush Brands of Brampton, Ontario.
  25. 84.9 DESIGNME Hair Canadian-owned · made in Canada · based in Quebec Professional vegan shampoo, conditioner and styling from a Montreal salon brand, made in Canada.
  26. 84.9 The Unscented Company Canadian-owned · made in Canada · based in Quebec Unscented hand soap, body wash, shampoo, conditioner, lotion and deodorant with refills.
  27. 84.0 Henson Shaving Canadian-owned · made in Canada · based in Ontario Kitchener, Ontario maker of the AL13 aluminum and Ti22 titanium single-blade safety razors, machined to aerospace tolerances at the founders' own aerospace machine shop, sold direct, on Amazon.ca, and through independent shave shops; the bundled RK blades are made in India and the shave cream line in the United States.
  28. 82.5 Everist Canadian-owned · made in Canada · based in Ontario Waterless shampoo, conditioner and body wash concentrates in aluminum tubes.
  29. 82.2 President's Choice Canadian-owned · made in Canada · based in Ontario Loblaw's flagship store brand: PC, PC Blue Menu, PC Organics and PC Black Label across every aisle. Canadian retailer · 74.0
  30. 77.1 Giant Value Canadian-owned · made in Canada · based in Ontario Giant Tiger's store brand: argan, buriti and bamboo shampoo and conditioner, hair accessories, epsom bath salts and toiletries. Canadian retailer · 69.4
  31. 76.6 The Sunscreen Company (CyberDERM, Ava Isa) Canadian-owned · made in Canada · based in Ontario Family-run, dermatologist-developed all-mineral zinc oxide sunscreens and clinical skincare under the CyberDERM, Ava Isa and Natrèceutique labels.
  32. 75.3 Life Brand Canadian-owned · made in Canada · based in Ontario Shoppers Drug Mart's store brand (Loblaw): skincare, sunscreen, body wash, hand soap, shampoo and over-the-counter health products. Canadian retailer · 67.8

Middle shelf

  1. 68.1 NOTICE Hair Co. Canadian-owned · made in Canada · based in Alberta Plastic-free shampoo and conditioner bars, body bars, and reusable bath accessories.
  2. 60.3 Cetaphil European-owned · made in Canada · based in Ontario Gentle cleansers, moisturizing lotion and face SPF. Canadian retailer · 54.3
  3. 59.0 Unilever Canada European-owned · made in Canada · based in Ontario Hellmann's mayonnaise and dressings, Knorr soups, sauces and bouillon. Its Canadian ice cream brands (Breyers, Ben & Jerry's, Magnum) moved to The Magnum Ice Cream Company when that business demerged from Unilever globally in November 2025. Canadian retailer · 53.1
  4. 49.8 Garnier (incl. Ombrelle) European-owned · mostly made in Canada · based in Quebec Fructis and Whole Blends shampoo and conditioner, micellar water, face serums and Ombrelle sunscreen, marketed in Canada by the Garnier Canada team inside L'Oreal Canada. Canadian retailer · 44.8
  5. 49.3 La Roche-Posay European-owned · made in Europe · based in Quebec Anthelios sunscreen, Effaclar cleansers and moisturizers, Cicaplast and Lipikar repair and body care. A L'Oréal dermatological skincare brand built on the thermal spring water of La Roche-Posay, France, sold in Canada through L'Oréal Canada in Montreal.
  6. 48.7 Saje Natural Wellness US-controlled US-owned · made in Canada · based in British Columbia Essential-oil body wash, lotion, bath products and deodorant; own stores across Canada. Control reported to sit with L Catterton, a US private equity firm, since 2020.
  7. 47.3 L'Oreal Paris European-owned · mostly made in Canada · based in Quebec Elvive, EverPure and Hair Expertise shampoo and conditioner, Elnett hairspray, Excellence and Preference hair colour, Revitalift skin care and makeup. Canadian retailer · 42.6
  8. 43.3 Nivea European-owned · made in Europe · based in Quebec Body lotion, creme, face care, lip care, deodorant and body wash from Beiersdorf AG of Hamburg, imported and distributed in Canada by Beiersdorf Canada Inc. Canadian retailer · 39.0

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  1. 38.7 Live Clean US-controlled US-owned · made in Canada · based in Ontario Plant-based shampoo, conditioner, body wash, hand soap and lotion made in Mississauga, owned by Hain Celestial of New Jersey. Owned by The Hain Celestial Group, Inc. of Hoboken, New Jersey, a Nasdaq-listed US company.
  2. 37.1 Cake Beauty US-controlled US-owned · made in Canada · based in Ontario Vegan hair care, dry shampoo, curl products, hand cream and body lotion from a Toronto-founded brand now owned through MAV Beauty by a Los Angeles private equity firm. Parent MAV Beauty is a portfolio company of Nexus Capital Management of Los Angeles, a single US point of control.
  3. 35.5 Marc Anthony US-controlled US-owned · made in Canada · based in Ontario Mass-market salon-style shampoo, conditioner, leave-ins and styling from the Marc Anthony True Professional line. Owned since the November 2023 CCAA sale by an affiliate of Nexus Capital Management, a Los Angeles private equity firm. Canadian retailer · 32.0
  4. 22.2 CeraVe European-owned · made in the US · based in Quebec Ceramide moisturizers, cleansers and body wash. A L'Oréal brand born in the United States; the Canadian business is run by L'Oréal Canada Inc. in Montreal. Canadian retailer · 20.0
  5. 20.7 Clorox Canada US-controlled US-owned · made in Canada · based in Ontario Clorox bleach and disinfecting wipes, Pine-Sol, Glad, Green Works, S.O.S. and Brita, sold in Canada by the Brampton-based Canadian arm of the NYSE-listed Clorox Company (Oakland, CA). Wholly owned by the US parent The Clorox Company (NYSE: CLX, Oakland, CA). Canadian retailer · 18.6
  6. 8.5 Lubriderm US-controlled US-owned · made in Canada · based in Ontario Daily and advanced-therapy body lotions and body wash for dry skin, a Kenvue brand sold in Canada through Kenvue Canada Inc. of Markham, Ontario. Wholly owned by the US parent Kenvue Inc. (NYSE: KVUE, Summit, NJ), with a pending all-US merger into Kimberly-Clark. Canadian retailer · 7.7
  7. 7.8 Aveeno US-controlled US-owned · made in the US · based in Ontario Oat-based body lotion, face care, sunscreen, body wash and shave gel. Wholly owned by a single US public parent, Kenvue Inc. (NYSE: KVUE), per its SEC Exhibit 21; the pending buyer, Kimberly-Clark, is also a US company. Canadian retailer · 7.0
  8. 4.3 Colgate-Palmolive Canada (Irish Spring, Softsoap, Speed Stick) US-controlled US-owned · made in the US · based in Ontario Irish Spring bar soap and body wash, Softsoap liquid hand soap and Speed Stick antiperspirant, sold in Canada by the Toronto subsidiary of Colgate-Palmolive. Indirectly wholly owned by a single US public parent, Colgate-Palmolive Company (NYSE: CL), per its Form 10-K Exhibit 21 and the Canadian entity's own forced labour filing. Canadian retailer · 3.9
  9. 4.3 Procter & Gamble Canada US-controlled US-owned · made in the US · based in Ontario Pampers, Tide, Cascade, Dawn, Mr. Clean, Bounty and Charmin. Wholly owned by a single US public parent, The Procter & Gamble Company (NYSE: PG), per its SEC subsidiary filing; no other ownership stake found. Canadian retailer · 3.9
  10. 3.3 OGX US-controlled US-owned · made in the US · based in Ontario Shampoo, conditioner, hair oils and scalp treatments sold in the Argan Oil of Morocco, Coconut Milk, Biotin and Collagen, Rosemary Mint and Bond Protein Repair collections. Wholly owned by a single US public parent, Kenvue Inc. (NYSE: KVUE), through its Delaware subsidiary Vogue International LLC per its SEC Exhibit 21; the pending buyer, Kimberly-Clark, is also a US company. Canadian retailer · 3.0
  11. 1.3 Schick US-controlled US-owned · made in the US · based in Ontario Razors, blades and shave gel (Hydro, Intuition, Xtreme). Wholly owned by a single US public parent, Edgewell Personal Care Company (NYSE: EPC), per its FY2025 Form 10-K and Exhibit 21; no other ownership stake found. Canadian retailer · 1.2
  12. 0.0 Banana Boat US-controlled US-owned · made in the US · based in Ontario Sunscreen lotions, sprays, sticks and after-sun products, a brand of Edgewell Personal Care. Wholly owned by the US parent Edgewell Personal Care Company (NYSE: EPC, Shelton, CT); sun care for North America is made at Edgewell's US plants, principally Dover, Delaware. Canadian retailer · 0.0
  13. 0.0 Dr. Bronner's US-controlled US-owned · made in the US Organic castile liquid and bar soaps, plus balms, lotions, toothpaste and a household cleaner. Single US family owner (All One God Faith, Inc., Vista, California) and all soap made at one Vista, California plant. Canadian retailer · 0.0
  14. 0.0 Jergens Foreign-owned · made in the US · based in Ontario Body lotion, Natural Glow gradual self-tanner and body wash brand founded in Cincinnati in 1882, owned by Japan's Kao Corporation since 1988, run by Kao USA in Cincinnati and sold in Canada through Kao Canada Inc. in Toronto.
  15. 0.0 Mitchum US-controlled US-owned · made in the US · based in Ontario Antiperspirant and deodorant brand owned by Revlon, sold in Canada through Revlon Canada Inc. Wholly owned by a private US parent, Revlon Group Holdings LLC of New York, with production concentrated at Revlon's Oxford, North Carolina plant. Canadian retailer · 0.0
  16. 0.0 Neutrogena US-controlled US-owned · made in the US · based in Ontario Face cleansers, moisturizers, sunscreen and body wash. Wholly owned by a single US public parent, Kenvue Inc. (NYSE: KVUE, Summit, New Jersey), per its FY2025 Form 10-K and Exhibit 21; the pending Kimberly-Clark merger would move control to another US public company. Canadian retailer · 0.0
  17. 0.0 eos US-controlled US-owned · made in the US Lip balm, shave cream and body lotion. Operated and wholly owned by eos Products, LLC, a private US company; no Canadian ownership or operations.